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The Blog


It's not easy being GREEN.
Never a truer word spoken, than by our friend ' Kermit The Frog ' Being ‘green’ or ‘sustainable’ in our industry is one of the biggest challenges or conundrums and communication minefields of the moment! The reality is that the travel industry is responsible for 8% -11% of global GHG emissions. Air travel is responsible for 3% of global emissions, flying is also the fastest growing source of greenhouse gases and is expected to increase significantly over the next 30 years.

ZEERO Group
Oct 13, 20235 min read


What went wrong with 'The Greenest Airline in the Sky' & can it be fixed?
It seems that trees are being offered with everything we buy these days – do this and we’ll plant a tree, do that and they’ll plant a...

ZEERO Group
May 1, 20233 min read


What is Greenwashing & How to Avoid it?
What does ‘green’ actually mean? It’s one of the biggest communication minefields of the moment. The warzone analogies continue; the...

ZEERO Group
Mar 23, 20224 min read
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