What is Greenwashing & How to Avoid it?
What does ‘green’ actually mean? It’s one of the biggest communication minefields of the moment. The warzone analogies continue; the risks of sticking your head above the parapet to make any sort of sustainability claim, put you directly in the firing line from a media seemingly hell bent on ‘catching you out’, a social media frenzy for ‘out-outing’ one another, and a public cynical and sick of the greenwash flooding over them. Where to start? Well at the risk of sticking ou